Tap here to turn on desktop notifications to get the news sent straight to you. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Journalists often use press releases when deciding to write a news article on recent scientific research. Although some science journalists are scientists, they are unlikely to be experts in every area that they cover. Therefore, a press release should be clear, concise, engaging, and — most importantly — accurate.
The press release should be accessible to non-expert readers. Try looking through published press releases for inspiration — archived press releases can be found at news services such as EurekAlert http: Key elements of a press release are: Keep it short and enticing, and use the active voice.
Avoid including too much scientific detail in the title. This sentence paragraph should include who the authorswhat the main findingwhen journal and date of publicationand why relevance. Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method.
Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted. If the press release will be sent while the paper is under embargo, note the date and time that the embargo will be lifted.Onderwerp: Re: [nzbToMedia] Option to remove part of release name i could add a regex filter to the process exceptions.
just strip off known tags from the end of the filename.
so basically [rarbag] and -NZBgeek would be two replacement terms then we could add the list as we go/ the problem is there is no clear standard to how this is, or. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
Include your contact information. A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Summary: How to write a press release and get yourself and your business on radio, on TV, in magazines and in online publications.
A press release is a written statement to the media. It is a great way to get the attention of reporters and increase your chance of ending up in the media, which can be wonderful publicity for your business.
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