Want to impress your colleagues? The key to success is what you say. To get what you want in life, you have to present yourself forcefully, credibly, and Whether you're dealing with one person or one thousand, the ability to transmit ideas in a coherent and compelling fashion is one of the most important skills you can ever develop.
Presentation Skills This is a guest post by my good friend and presentation specialist Julie Hansen. Make sure you check out her hit new book, Sales Presentations for Dummies In this insightful article Julie offers an insightful look into why sales presentations can be better and what you should be doing to move your presentations into the 21st century.
The only difference between then and now are the disengaged prospects reaching for their smartphones. Attention spans are half of what they used to be. Buyers are better informed than ever.
Products and services are being bought and sold like commodities. In the second decade of the 21st century, technology and prospects continue to change, yet too many salespeople are still using techniques to present their solutions that date back to a time when fax machines and dial-up modems were state-of-the-art.
In my book, Sales Presentations for DummiesI explore the many changes you must make to stand out, be heard, and drive business with busy prospects today. Here are a few of the key changes when delivering a sales presentation today: Tailor with a unique value proposition. And to do that effectively you need to understand what is of value to each specific prospect and tailor your presentation around that.
That requires excellent discovery skills and an efficient system for tailoring your presentation, both of which are outlined in the book.
Adjust for attention deficit disorder.
With attention spans half of what they were in the previous century and the siren call of technology never far away, taking your audience on a long, slow ride can spell disaster. Create differentiation beyond your deck. Prospects have seen it all. Relying on your presentation medium to set you apart is a losing strategy.
Yes, you want to have the best slides or medium you can to support your message, but how you deliver it and connect with your audience is going to have much more impact than all the zooming, swooping, and fades in the world. Leverage a persuasive structure.
From a TED Talk to an informal conversation, there are as many ways to structure a presentation as Kim Kardashian has selfies, but if your goal is for a prospect to take some sort of action at the end of your presentation or conversation, you need a structure that is proven to persuade with in a competitive market.
A persuasive structure is easy to follow, memorable, and ties in logic and emotion, which is necessary to drive action. The bottom line is this: For more tips and tactics on how to adjust your presentation to meet the demands of presenting today, check out my new book Sales Presentations for Dummies.
See you in the 21st century!Five Tips to Make PowerPoint Business Presentations More Effective Using PowerPoint in a Business Presentation? These five tips will make your communication more effective.
Presentation Objectives After completing this presentation, you will be able to describe the benefits of leveraging SharePoint for your Analyst should understand both the business and SharePoint SharePoint a platform.
Analyze SharePoint Priorities What business need are . The truth is, bad PowerPoint happens to good people, and quite often the person giving the presentation is just as much a victim as the poor sods listening to her or him.
Here are ten tips to help you add a little zing! to your next presentation. GDPR for Dummies 1. A LITTLE BEE BOOK “How it Works” GDPR 2. This book belongs to: A LITTLE BEE BOOK “How it Works” GDPR Adapted from a variety of sources by Bob Yelland This booklet is intended to provide friendly and helpful advice and is not a definitive statement of law BACK NEXT.
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Twelve Tips for Creating Effective Presentations Mary Harrington, University of Mississippi The following are some tips with good and bad visual examples to help presenters identify and avoid bad PowerPoint habits, and to promote awareness of how best to use PowerPoint to create effective, meaningful do so only to reinforce a key.