How do you write a press release

In fact, learning how to write a press release for an art show can seem especially daunting. PR is the perfect channel for getting the news out about your art show!

How do you write a press release

Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release.

If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.

How do you write a press release

Department of Agriculture and DuPont. The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include.

Mind the Message One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The "news" in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.

The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news. That can be something saying how your new product is going to make life easier, or how it relates to a news event.

Your headline should be an attention-grabber, so reporters can see right away how the announcement affects their audience. The Internet is chock-loaded with examples and models you can use.

More than likely, someone has already composed a press release on the same topic that you can use for inspiration. PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release.

Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. Mastering the Structure Experts say press releases should be no longer than one page.

Every press release has a basic structure: Put the words "For immediate release" at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters.

How To Write a Press Release, with Examples - CBS News

Under that, put a subhead, often in italics, that elaborates on the headline. Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.

But the main story has to get across in the first paragraph.


Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page.

This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.

Experts recommend that your release should also include at least one quote in the body.Nov 13,  · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.

1. Grab attention with a . Free press is always out there so learn how to write a press release today. you are merely presenting the information and showing why it is relevant to that publication in hopes that they will.

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This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. Jun 13,  · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.

Download a book press release template These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
How to Write a Press Release for an Art Show: 7 Essential Things to Include Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release.
The Ultimate Book Press Release Template - Free Download Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press releaseask "Is there news value in this story?
A complete guide to writing an effective press release | Marketing Donut Tweet Shares A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it.

Get to the Point –summarize your subject in the first paragraph. How to Write a Press Release.

How To Write a Press Release, with Examples - CBS News

people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about," Selikoff.

The music is ready for its public debut - now you just need to know how to write a press release. When you write a music press release, you need to "get in and get out" - in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader.

Press releases: 10 common mistakes | Culture professionals network | The Guardian